Is blogging cool?
A few days ago I was in a meeting with a group of church leaders. The topic of blogging came up and a few the leaders commented about how they weren’t cool enough to blog. Unfortunately I did not have the opportunity to respond.
I don’t see any relationship between blogging and being cool. Those who approach blogging as a way to be cool or boost their personal status and influence are often frustrated. I’ve observed published authors struggle to get traffic because they write to get traffic. For many blogging is about relationships that often go beyond posts and comments to IM, Skype, phone and face to face meetings. The younger generations have a stronger desire for community and interaction and blogging helps fulfill that. The lack of heirarchy on the web has allowed people form their own tribal communities.
I’ve been a blogging evangelist for the last couple of years but I have had a terrible time recruiting “boomers” to sign on. They see a blog as just one more thing to do. It is another form of one way communication. It seems difficult for them to recognize how real and beneficial online relationships can be. It isn’t about being cool, it is about connecting with people.