The video clip doesn’t actually define what Rob Bell believes but people are already getting up in arms about it. I’m curious enough I might just pick up the book. I don’t think the biblical case for eternal conscious torment in Hell is as solid as we are made to believe. It is pretty clear that God can get upset about injustice as we all should. The language around Hell is metaphorical, even the word we translate Hell (gehenna), was a physical place outside Jerusalem that came to represent severe judgement. Kevin De Young argues that we need God’s wrath. I don’t follow him on every point. I do see a distinction between metering out justice, even wrath and putting people in hopeless unending pain.
I like John’s way of framing judgement.
"Indeed, God did not send the Son into the world to condemn the world, but in order that the world might be saved through him. Those who believe in him are not condemned; but those who do not believe are condemned already, because they have not believed in the name of the only Son of God. And this is the judgment, that the light has come into the world, and people loved darkness rather than light because their deeds were evil. For all who do evil hate the light and do not come to the light, so that their deeds may not be exposed. But those who do what is true come to the light, so that it may be clearly seen that their deeds have been done in God."
(Joh 3:17-21 NRSV)